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Promote Every Product
A/B testing is so 2012. Now you can create ads out of every product, and show them to exactly the right audience.
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Dynamic Ad Creation
Use product attributes like price, description, and discounts in your ads – dynamically auto-generated for each product.
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Dynamic Targeting
Our dynamic keyword engine helps refine targeting to the product level using product attributes like brand and location.
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Bid Optimization
Our bid engine will optimize for conversions at the product level for each specific audience target.
Dynamic Product Ads
About SocialWire
Company Overview
SocialWire is a recommendation engine for ads. We help leading online retailers leverage their customer data to automate advertising across their catalog. As a Facebook PMD, SocialWire is focused on helping marketers turn their catalogs into personalized product ads and dynamically targeting them to the right customers, both existing and new.
SocialWire is based in San Francisco and funded by some of Silicon Valley's top investors.
Leadership:
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Selcuk Atli
Founder
Personalization and semantic web expert, endeavor entrepreneur and Fulbright scholar.
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Bob Buch
Chief Executive Officer
Former VP of Business Development at Digg and AOL. Creator of Digg Ads.
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Ryo Chijiiwa
Chief Technology Officer
Former Tech Lead and Hacker at Google and Yahoo.
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Jose Reyes
Director of Product
Former product lead in data driven mobile ads platform at Jumptap.
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Dan Blahut
Director of Finance and Operations
A decade of experience at Morgan Stanely and Citibank working with fast-growing tech startups.
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Rob Hayes
Director of the Board
Managing Partner at First Round Capital.
Our Advisors:
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Ariel Poler
Serial Entrepreneur (I/PRO, Topica & TextMarks) and Investor
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Dr. James Hendler
Originator of Semantic Web
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Scott Rafer
CEO at Lumatic, Co-Founder at Mashery
Our investors:



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- Ariel Poler
- Brian Sugar
- Joi Ito
- See more...
Meet Our Team:
Join SocialWire
We're looking for hackers of code, design and marketing to join us and change the face of advertising. We offer competitive salaries, equity and benefits.
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Full-stack Engineer
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Head of Account Mgmt & Ad Ops
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Full-stack Engineer
Apply for this position
Online ads suck. But advertising keeps the web free (as in beer), and we want to keep the internet free. So rather than hating on advertising, we decided to do something about it.
At SocialWire, we are taking a new approach to advertising: building a recommendation engine for ads. Our system generates product-level ads and hyper-targets them to exactly the right audience. We do this at scale and automatically across a retailer's entire catalog. We want our ads to be so good that people discover interesting products through them, and find them to actually be useful.
We're looking for a full-stack engineer to join our small and talented team. As a full-stack engineer, you'll have the opportunity to work on all aspects of our product, from backend Python services to slick dashboard features in JavaScript. A day might start by kicking off map-reduce jobs, take a slight detour to brush up on NLP or machine learning techniques, a dive into our distributed ad engine, then once your clever new hack is pushed to production, end with a glass of Pliney and a game of pool. We move fast, with most features taking hours to a few days at most before they're live on production. We push early and often. We ask tough questions. We get shit done.
You should be self-motivated, self-directed, and excited about solving hard problems. You will have a lot of autonomy in everything from the tools, languages and frameworks you use, to even the problems you want to be solving on a day-to-day basis. You'll need a decent sense of how to balance speed and quality, order and chaos, and be comfortable without hard rules (though we do have code reviews). If you can thrive in this kind of environment, everything else, from your educational history to the color of your favorite socks, is secondary.
Last, but not least, as a SocialWire engineer, you will enjoy all the standard perks: hardware of your choice, flexibility in your workstation setup (some of us like standing desks), copious snacks and beverages in the office, free meals, great health/dental/medical plans, free gym membership, 20 PTO days a year, stock options, and the privilege of occasionally cuddling with our office dogs. We are located in the Potrero neighborhood of San Francisco in a sunlit office space with a lounge area fully equipped with comfy couches, cushions, a ginormous TV, and an XBox. We also have a pool table named Marta.
So if the thought of keeping the internet free and solving lots of complex computational problems along the way sounds exciting to you, drop us a line--we want to hear from you.
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Head of Account Management & Ad Ops
Apply for this position
SocialWire is looking for a Head of Account Management and Ad Ops with some serious Facebook skills. This role will be part client services and part ad operations. You should have a love/hate relationship with Facebook or you’re not doing it right. You should love all the cool marketing products they offer, and be totally frustrated with them for all the tools you wished they had.
You should like to geek out on ads, but you should also have people skills. You should enjoy interacting with humans, but you should like giant monitors and when you hear the word dashboard you get goosebumps. Your role will start with the second sales meeting where you will help define the specifics of a campaign and walk the client through it. Then you will be in charge of executing the campaign that you helped define. If you have management skills, you will have the opportunity to help grow a team under you. In either case, you should be prepared to take ownership of our clients’ happiness and feel pride in that accountability.
You should have a college education or a great reason why you don’t. You should have high intellectual horsepower and a high EQ. You should have a few years of work experience under your belt, and in particular, you must have both a working knowledge of and intellectual appreciation for display advertising. It goes without saying that you are analytical and have outstanding facility with excel. If you don’t already have experience buying media on Facebook, then you should be prepared to convince us why your other experience is more relevant. You should be fluent with all of Facebook’s ad products and be prepared to talk about them intelligently.
Our digs are in Potrero Hill with lots of great healthy and unhealthy food options nearby and we’ll buy you lunch every day. We offer free gym membership, we have Yoga in the office sometimes, and we offer all-you-can-drink coffee served up from an airstream trailer two blocks away that imports Stumptown coffee from Portland. We are all adults and enjoy flexibility in our work schedule, but we all like being in the office and we believe in GSD.
About SocialWire
SocialWire is a recommendation engine for ads. We help leading online retailers leverage their customer data to automate advertising across their catalog. As a Facebook PMD, SocialWire is focused on helping marketers turn their catalogs into personalized product ads and dynamically targeting them to the right customers, both existing and new.
SocialWire is based in San Francisco, and is financially backed by First Round Capital, 500 Startups, and other top investors.
Contact Us
- Email: info@socialwire.com •
- Telephone: +1 (415) 413-8246 •
- Address: 301 Vermont Street, San Francisco, CA 94103


