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A Guide to China's Top Trending Perfume Collabs


About our guide

Per Fashion Network, China is set to become the world’s 2nd largest prestige perfume market by 2025.

Looking ahead, we’ve rounded up our favorite perfume collabs from 2021 & 2022 in a beautiful look book (with nods to some oldies but goodies), available for download here. ✨

Flip through a preview of our top 5 matchups 👉

More about

The Social Wire

This is just one thing we do at The Social Wire.

Founded in 2016 in Paris, The Social Wire is the leading agency for research and influence. We specialize in connecting brands and content creators to consumers to build the future of beauty, fashion, lifestyle, and luxury.
With a newly opened office in the New York City in early 2022, TSW is expanding its offerings via: Trends Tracker (trend spotting), the Club (qualitative & co-creative missions), Influencers Observer (quantitative analysis) & social video listening (decoding video content).
Our recruitment is quality-focused, technology-focused, and creation-focused (strong insights = bold content).

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