New Emotional Benefits
Let’s take a step into these consumers’ bathrooms and discover the new benefits they seek in 2022:
Body odor is a growing concern for consumers. In March 2022, Google searches for ‘deodorant’ saw an increase of +90.4K yoy in the US (Source: Spate, 2022). As social distancing disappears, there is an increased interest in how to improve personal hygiene habits.
TikTokers are going back to the basics by taking a pragmatic and informative voice with content that explains the do’s & don’ts for achieving fresh & clean, long-lasting hygiene results.
And on TikTok, people are seeking shower routines and products with these ingredients & formulas to address specific issues related to body care such as hyperpigmentation, eczema, strawberry legs, etc.
At Social Wire we give unlimited access to the creative intelligence of social media. Founded in 2016, Social Wire has created a game changing methodology that harnesses CREATOR INTELLIGENCE to:
• IDENTIFY INSIGHT & EMERGING TRENDS from VIDEO CONTENT on social media
• INVOLVE CREATORS (influencers) in the design of products or communication strategies
• IMPROVE THE VIRAL POTENTIAL of new products & brands
This methodology is delivered 10X FASTER than existing standards, by a team of EXPERTS and supported by EXCLUSIVE TECHNICAL tools.