Counterfeit, replica, copy, the word “dupe” has many synonyms depending on the industry involved: fashion, fragrances, makeup.
And, it is a real thing on social media gathering more than 651M views on TikTok for #dupe
Indeed, as every human in the world, TikTokers are becoming increasingly obsessed with finding next-best-thing products for a fraction of the price: every iconic scent, it-bag, shoes has already been duped.
Let’s have look at the Skims case – the @kimkardashian underwears brand – which is sold at The Paris GaleriesLafayette since a few days and already gathering 9M view on TikTok throught #skimsdupe
Moral of the story ➡️ Your brand or product won’t escape the dupe so keep your enemies close ➡️ Offer a TikTok account to your brand!