Yes, but in a particular way: The influencer marketing industry heating up 🔥+ the Content Creators community on the rise = a promising combo!
In fact, this community, combined with the influencer marketing industry—estimated size of $13.8 Billion in 2021—and hundreds of new start-ups, brings the total Creator market size to over $104.2 Billion*…
Lucky for you, The Social Wire unveils 3 reasons why influencer marketing still works for brands & why you should jump on this golden opportunity:
1️⃣ Social media platforms, especially Instagram & TikTok, support Content Creators by pushing their posts, even if it’s not sponsored. As the matter of fact, Facebook plans to invest $1 billion in Creators by the end of 2022. And if you’re still struggling to understand how TikTok is working, you can team up with our TikTok Content Creator specialists!
2️⃣ The Reign of Nano & Micro Influencers: They do not have a massive following, but they have a stellar engagement rate from their followers. In a way, their product recommendations seem like they’re coming from a friend or trusted confidante. Consequently, over 2/3 of consumers today are influenced by Creator reviews during their purchases, with 86% of women referencing social media for advice before purchasing.*
3️⃣ A Renewed Focus on Diversity & Inclusion: Brands should listen to their consumers, spot their needs, and decode new codes and trends, especially for the younger Gen Z generation, who seek bespoke products. Easier said than done!
At The Social Wire, we have created a unique approach that enables us to tap into Creators to gain relevant insights on brands, as well as new products, concepts, communication… and to enrich classic exploratory research. ✨
Creators make society! Contact us! 📩
*Source: The creator economy, IMF 2021
**The State of Influencers Marketing, 2021