Consumers are shaking the beauty industry, and as #GenZ are shaping a whole new kind of beauty, brands are becoming even more creative—2022 is already the most innovative year!
Ready for a few insights?
🇫🇷 🇺🇸 🇨🇳 PATRIOTIC BEAUTY
Have you hear about the “Guochao”? This trend, which can be translated as “patriotic,” is especially popular among the youngest generation in China. Buying, wearing, and using local brands that respect cultural specificities is now a major mark of pride. The trend is particularly important when it comes to skin, as the industry needs to focus on cultural diversity and inclusivity. In France, we can mention the new L’Oréal beauty brand La Provençale Bio, whose DNA & ingredients are directly drawn from the South of France.
📱 VIRTUAL WORLD
Beauty already entered the future world through various funny ways; consumers just have to pick their favorite shopping platform!
- L’Oréal‘s ModiFace vs CHANEL‘s lip scanner
- The beauty masterclass subscription offered by Sisley Paris or CHANEL, or the market newcomer: Violette_fr
⏭️ ⏭️ ⏭️ SKIPCARE ROUTINES
The beauty industry is no exception: Less is more. Less products and steps but more quality: clean beauty, green beauty, blue beauty and all the micro trends we already talked about in the last months. Have a look at our trends blog 📍 https://cutt.ly/yOJ6xJD
As the global cosmetics product market is expected to reach a value of $806 bn by 2023, you better jump on these opportunities!
The Social Wire team spots the future global trends, changing consumption and innovation patterns, and translates them into insights your brand can act on.
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