10 February 2022

✨ THE 2022 BEAUTY GUIDE by The Social Wire ✨

Consumers are shaking the beauty industry, and as #GenZ are shaping a whole new kind of beauty, brands are becoming even more creative—2022 is already the most innovative year!

Ready for a few insights?


Have you hear about the “Guochao”? This trend, which can be translated as “patriotic,” is especially popular among the youngest generation in China. Buying, wearing, and using local brands that respect cultural specificities is now a major mark of pride. The trend is particularly important when it comes to skin, as the industry needs to focus on cultural diversity and inclusivity. In France, we can mention the new L’Oréal beauty brand La Provençale Bio, whose DNA & ingredients are directly drawn from the South of France.


#NFT beauty, #metaverse, the #liveshopping, dermo influencers…

Beauty already entered the future world through various funny ways; consumers just have to pick their favorite shopping platform!


The beauty industry is no exception: Less is more. Less products and steps but more quality: clean beauty, green beauty, blue beauty and all the micro trends we already talked about in the last months. Have a look at our trends blog 📍 https://cutt.ly/yOJ6xJD

As the global cosmetics product market is expected to reach a value of $806 bn by 2023, you better jump on these opportunities!

The Social Wire team spots the future global trends, changing consumption and innovation patterns, and translates them into insights your brand can act on.

Just ask us! ➡️ hello@socialwire.com

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