#InfluencerMisinformation is a hot topic as of late. But what exactly is influencer misinformation, and where did it come from?
According to http://ow.ly/fSfI50I3iXA, influencers have become a hotbed for not only beauty-industry false facts, but also for political and scientific misinformation. The modern age of the Internet has become a bit of the Wild West, where people share false info & face little repercussions for doing so. But what do influencers themselves have to say about all this? Do results and exposure really cause people to overlook sources?
Vogue Business recently published an article citing that trust can be a thin line between brands & Creators, as influencers are now questioning the information beauty brands share with them. Do brands themselves purposefully share false information with influencers?
Influencer #JeffreyStar perhaps sums it up best: “Influencer culture has definitely shifted. I think there was a pinnacle moment of the drama-geddon moments, and all of these things that just made the beauty industry weird. I don’t know how it all happened … The consumer doesn’t want drama, and they just want facts and information, which is nice.”
In response, the #No7BeautyCompany launched an influencer skincare education program to do just this: tackle influencer misinformation in the beauty business. Their new No. 7 Beauty Company Creator Collective is an invite-only community featuring real industry experts and content-creation challenges.
Influencers, what are your thoughts? Chicken or egg? Sound off in the comments!