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1 April 2022

HOW IS THE Clarins GROUP SHAKING UP THE BEAUTY INDUSTRY IN 2022? 🚀

1️⃣ In February, Clarins acquired the American clean makeup brand ILIA Beauty. This small brand was one of the rare that succeeded to increase sales during Covid lockdowns, reaching 100M€ at the end of 2020.
Beyond quality & efficacy, Clarins is now seeking clean beauty products, remaining on the cutting-edge to develop the sustainable beauty of tomorrow.

2️⃣ This year, Clarins launched ‘Beauty Daily,’ a digital beauty hub & wellness destination, where visitors can read insider tips from experts at Clarins, as well as dermatologists, makeup artists & more. Following the growing trend of ‘Dermo influencers,’ who took control of TikTok, YouTube & Instagram, with question-and-answer style videos, this beauty hub features 4 categories: skin, beauty, wellness, lifestyle & culture.
A smart choice, as dermo-cosmetics sales in pharmacies & drugstores are forecasted to increase by an average of 1.5% per year, between 2020 & 2022, reaching 2.14 billion euros, according to Xerfi-Precepta forecasts.

The Clarins group, which is now controlled by the 3rd generation—Virginie Courtin & Prisca Courtin—is more trendy than ever! 😎

Photo: ©Clarins

#beautyindustry #trends #clarins #iliabeauty


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