14 April 2022


Have you heard of the French brand Patou?  💫😉

Born in 1887, Jean PATOU—”the most elegant man in Europe,” according to the American press—revolutionized women’s fashion, creating his 1st fashion house at 23. 👚👜

When Patou launched “Joy” in 1930, it was the most expensive perfume in the world at the time—957 euros / $1050!!—and everyone wanted it.

The French ready-to-wear brand & perfumery saw illustrious designers one after another, including Marc Bohan, Karl Lagerfeld, Jean-Paul Gaultier & Christian Lacroix. And in 2018, the luxury giant LVMH took over the label & the house of Jean Patou took a new name, Patou, and a new artistic director, Guillaume Henry. ✨

Since then, the brand’s style has been fresh & charming: The “patou way” is fun & quirky with very original content and a bold visual identity! 😜

One thing is for sure, the house of Patou has found its own style of online content that breaks down the traditional codes of haute couture houses. Memes, short video clips, animals … @patou combines fashion with fun! 😸

Recently, the brand created a new capsule collection with a rather playful collab featuring the ultra colorful 1970s cartoon, Barbapapa. The collection, called “Barbapatou,” offers several T-shirts, sweatshirts & bobs. 💜

It seems that Patou is also popular across the Atlantic. A few months ago, #emmachamberlain was seen wearing the Parisian ready-to-wear brand in tmrw. 🌎

What other fashion brands dare to be funny? Sound off in the comments. 👇

As a sense of humor is certainly en vogue, this week on LinkedIn, we conducted a poll to ask what is the new cool on social: 

Today, humor is the new cool on social media. 😜📱 And some famous CEOs endorse this new way of cool: 

From Instagram, with bosses, such as: 
> Jerrod Blandino, the CEO of Too Faced Cosmetics: https://lnkd.in/gzraHDZU 
> Kevin Systrom, Instagram Founder: 

To Twitter, from geniuses to innovators, like: 
> Richard Branson, Virgin: https://lnkd.in/ey2hwf2 
> Elon Musk: https://lnkd.in/dSHx3WF 

Please comment & share your fave fun CEO below! ⬇️

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