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14 June 2022

​​WHY ARE LUXURY GARDENS ‘A LA FRANCAISE’ TRENDING? NO, THEY AREN’T IN THE #METAVERSE!

With all the talk of the virtual realm as of late, it’s nice to turn to the au naturel, as summer garden parties are begging to be crowded with people in the real world…

If you were in Paris over the weekend, you may have seen people strolling CHANEL’s pop-up garden in the Jardin des Tuileries.

For the 17th edition of the “Jardins, Jardin” festival, an event organized with the Musée du Louvre, Chanel immersed visitors in the world of plants & cosmetics via its Jardin N°1. 🌸

During this botanical immersion, which took place from June 9th to 12th, the luxury house honored Camellia: the flagship ingredient of Chanel’s new beauty line: N°1 de Chanel, launched last January.

Furthermore, Chanel used this exhibition to showcase its environmental commitments through regenerative agriculture and the importance of #sustainability in the plant realm.

See the garden or something similar? Sound off in the comments.


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