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27 June 2022

HOW DO WE LOVE IN 2022? 💖 INSIGHTS FROM GEN Z VIA SOCIAL LISTENING 📱

What is love in today’s TikTok landscape? 

LOVE has taken on a new meaning online… From love at first sight to love at first connection, we are witnessing a shift in meaningful interactions.

As the first digital-native generation, Gen Z is reinventing the way we give and receive love in 2022. And studies have shown that by 2040, 70% of all couples will have met online. That is 24% more than today! 

TikTok is an open guide to the intricacies of love, turning an intimate feeling into a shared, collaborative experience—and even a place to meet your future partner! 

Displays of emotion have escalated into passionate public displays of vulnerability, with gender fading out of the love equation. 

How do you feel about finding and expressing love online?


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