28 October 2021


The pandemic might have muted Halloween festivities last year, but consumers are back in the spirit this year: 65 percent of Americans are planning to celebrate Halloween, and anticipated spending for the year is at $10.1 billion, up from $8 billion last year.

Brands, do not miss this business opportunity! 

#HappyHalloween gathered 6.9B views on TikTok accounts of brands, magazine, influencers. Everyone wants his share of the cake!
Obviously the beauty industry is on the starting blocks for this very makeup focused celebration but fashion brands are also trying to attract the attention of consumers. 

🕸️ Halloween themed cosmetic range by Lunar Beauty. The famous makeup artist, YouTuber and beauty blogger Manny MUA who founded the beauty brand Lunar Beauty, released a cult classic series Charmed inspired makeup range. So 90s, so trendy!

👟 Halloween with Nike and a new release black, cream & orange Dunk Low style sneakers. Who needs a costume when you have exclusive sneakers?!

💄 Even #Couture went into the #HalloweenGame!
Who else remember #DiorMakeupHalloween? The “how to” make up videos launched by Parfums Christian Dior in 2017, and  starring Bella Hadid. 

BREAKING NEWS 🚨 Marketing and #branding tips for W22/23: A Samhain #Celebration theme 🐺
Originated with the ancient Celtic pagan festival of Samhain (pronounced sow-in), Halloween lends itself as inspiration for novel beauty looks and formulations. The Celts, who lived 2,000 years ago, mostly in the area that is now Ireland, the UK, and northern France, celebrated their new year on November 1st. This day marked the end of summer and harvest, and the beginning of winter. It was a time of spiritual importance to the Celts, who believed that on the night before the new year, the boundary between the worlds of the living and the dead became blurred. Thus, on the night of October 31st they celebrated Samhain, mingling with the ghosts of the dead who had returned to earth.

*according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics.

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