The past two years of digital shows almost made us forget the ecological issues involving a fashion show. Yes, fashion shows aren’t known for their sustainable footprint, but stakeholders are trying to revive the sustainability trend!
Zoom on initiatives that will make the fashion industry greener:
✅ Following Marine Serre, a new generation of designers creating new clothes out of second-hand fabrics (or at least sustainably-sourced fabrics) is rising. It is not a coincidence that LVMH often celebrates fashion’s sustainability problem-solving young designers.
✅ No more fur! As we already talked about in our January 6th post.
✅ Since 2020, Fédération de la Haute Couture et de la Mode has stopped using single-use plastics for fashion shows, backstage, and requires reusable sets.
✅ Hermès, CHANEL, and most other luxury brands that present a fashion or a couture show signed the “Fashion Pact,” initiated by François-Henri Pinault, CEO of the luxury group Kering, which is a voluntary pledge for companies to reduce their carbon footprint.
As couture is a symbol of ‘French Art de Vivre,’ France must lead by example and prove that luxury is compliant with sustainability.
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