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24 February 2022

PARENTHOOD: THE HYPER TARGETED SKINCARE MARKET

It’s not news that parenthood has always been a buzz topic on social media: #parenthood reaches 801.5M on TikTok & 6.8 posts on Instagram without counting dedicated blogs, which are still read, even if the #blog era seems to be fading into many other industries.

With the rise of the “New Beauty”: #cleanbeauty #greenbeauty #bluebeauty, and sustainability concerns, beauty brands are now focusing on the growing their maternal & baby care segments. The global baby & pregnancy skin care products market was valued at US $6.5bn in 2020, and is projected to expand at a CAGR of 6.9% from 2021 to 2031.

From dedicated ranges of major beauty brands, to specialized niche brands, The Social Wire gathers a few tips for branding your maternal & baby care products, according to insiders’ new consumption habits:

⚠️ Composition before brands: clean, simple, without endocrine disruptors;
♾️ A simple daily ritual: nourish, restore & soothe the mom’s skin
💊 A holistic approach: prenatal and postpartum supplements

Nods to: Madre Australia, Natalist, talm.co, Mio Skincare & Mama Mio

Source: Transparency Market Research


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