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30 March 2022

TIKTOK: ESSENTIAL FOR BRANDS
WHAT DO YOU HAVE TO KNOW? 2022 update

▶️ TikTok is a tale of two apps. The Chinese company, Bytedance, released a video-sharing social network app called Douyin in 2016. That app still exists separately in China.

▶️ TikTok has 1 billion monthly active users, as of January 2022.

▶️ TikTok has become exceptionally popular in recent years, particularly with the younger #Millennials and #GenZ.

▶️ TikTok users spend more than 850 minutes per month on the app.

▶️ Tiktok is available in 150+ countries.

▶️ Tiktok has the highest social media engagement per post (more than Instagram & YouTube)

▶️ Among the most popular categories, #beauty/skincare gathers about 33 billion hashtag views, followed by #fashion, which reaches 27 billion.

Off-White x TIKTOK: a very fashionable example.

While fashion shows are just returning to the physical world, following years of digital attendance, the brand Off-White™ brought #ParisFashionWeek to TikTok. 🚨 On February 28th, Off-White c/o Virgil Abloh™ made its TikTok debut with the first-ever, multi-camera LIVE line-up to present Spaceship Earth an “Imaginary Experience.” 📲

HOW TO REACH YOUR TARGET & BUILD BUZZ?

Connecting with Creators during the early stages of product development (not only during promotional stages!). Our Content Creator Program does just this @ The Social Wire. We leverage expertise, creativity, and experience to improve the saliency of future innovations. 💡

More on Medium: http://ow.ly/5IXQ50I5qVW

#fashionweek #luxuryindustry #trends #tiktok


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