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29 April 2022

#PERSONAS

#PERSONAS

WHO ARE THE ENGAGING FEMALE PROFILES ON SOCIAL MEDIA? 🤔

WE’RE GLAD YOU ASKED. 💁‍♀️

With 3.7 billion views, you can’t miss #thatgirl on social media.

🍵 #thatgirlwayoflife amassed 45.1M views on #TikTok, epitomizing the poster child of modern female perfection: green juice & SoulCycle Inc. memberships included. Today’s #thatgirl is a woman dedicated to self-care, wellness & fitness with a good skincare & diet regimen to boot. Her mental, physical & emotional health are No.1.

🙅‍♀️ But not everyone can embrace this healthy morning routine of kale juices & sunrise yoga sessions.

In contrast to the #thatgirl, we bring you the #itgirl (>4M IG posts & 639.4M TikTok views): the antithesis of today’s wellness guru and the digital resurrection of the ‘90s. 😎

She brings a bit more of the #bosslady attitude you’ll find present among the #thatgirls of the world, with a less rigid routine, leaving room for the after-hours mischief that this social butterfly craves 🦋: More stay out over get up early; more cocktail over mocktail. 🍸

But the #itgirl & the #thatgirl have one thing in common: They both work hard & play hard. 💪 They also set high standards & are up for a challenge, whether that be juicing or posing in high heels.

💭 What’s your take on the That Girl & It Girl personas? Which one do you identify more with?


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