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10 May 2022

TRENDS ALERT: FRESH FOR SPRING

💅 NAIL ART 🎨 IS TAKING OVER TIKTOK & INSTAGRAM. ⬇️

#Nailart has over 106M posts on Instagram & 22.6B views on TikTok (2.5M for #springnailart).

💐 Pastel flowers & hearts (even #Euphoria star Sydney Sweeney rocked them!), pressed petals, transparency with pops of color and … an #Xbox gamer palette? According to Refinery29, Inc., one of the hottest trends is embellished French: i.e., taking a classic manicure & adding a fun design to it.

Here are a few frontrunners to watch! ⬇️

✨ @valerieescobar (80.2K followers): fashion-forward blogger who shared an eye-catching spring nails video on TikTok: https://lnkd.in/edAU4-ZN

✨ @misspopnails (49.2K followers): a New York-based editorial nail artist, who is all about the OPI x Xbox collab as of late, with some #opixbox Twitch videos to boot. 🎮

✨ @cassmariebeauty (17.9K followers): a Seattle-based beauty photographer who is also a nail artist, featuring dried flowers, baby’s breath & other intricate detailings. 📸

✨ @imarninails (137K followers): a The GelBottle Inc Ambassador, a brand worn by many celebrities—including #ZoeKravitz at The Batman premiere—and celebrity nail artiste extraordinaire. Her clients have included #KarlieKloss, #PalomaFaith (pictured) & “male art” for Belgian soccer star Michy Batshuayi. ⚽

Which one is your favorite? And let us know if we missed your favorite nail guru.


In addition to nail art, we bring you smart packaging!  ✨☝️

According to a report from IoT agency SharpEnd, about 53% of consumers would be willing to pay more for a connected packaging experience—enough to give brands ideas for future packaging designs! Perfume brands are rightfully following suit. 🔥

Last year, Spanish brand Paco Rabanne created “Phantom,” the latest fragrance for men & their very first connected perfume, thanks to A.I. & neuroscience.

The concept is simple, just approach your smartphone to the head of the bottle to discover the mesmerizing “Phantom universe”! 📱👀🔍

How does it work?

An electronic NFC chip (“Near-field communication”) is integrated into the spray cap (the head of the robot), allowing a connection with a smartphone. Designed by the Pierre Dinand design agency & under the direction of Vincent Thilloy, the robot-shaped glass bottle was created by Pochet du Courval & Heinz Glas. Thus, this revolutionary & avant-garde bottle becomes a real connected techno-digital object that shakes up the codes of traditional perfumery. 😉

Other brands are also trying to innovate with connected packaging. This is what Monaco-based home fragrance brand Soleil de nuit has decided to do. Musical playlists accompany the fragrances and/or name of the candle, thanks to QR codes on the outer packaging. Sound in tune? 🎵💯😎

AND the technology goes even further. Now, the SelfCareOne robot puts science at the service of our well-being. This innovative technology instantly delivers the daily care you need, thanks to its smart cartridge & coaching application linked to your personal profile. The application designs your formula in real time, choosing from over 1,000 possible synergies. It offers several modes of use (oral, inhalation or application on the skin) to adapt to your preferences. Thanks to technology, the brand offers tailor-made care, adapted to all skin types and needs. ✨

💙Do you know other connected products?


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