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13 May 2022

WHAT’S THE “HE ECONOMY”?

HERE’S WHY THE MALE INFLUENCER IS THE NEXT #PERSONA TO WATCH. 🕵🏻 https://lnkd.in/ePe9hvCU

The “#HeEconomy” has particularly surged in China, where the number of male luxury consumers has vastly increased, surpassing the number of female consumers … perhaps influencers are next? In China and around the world, #maleinfluencers are on the rise. 🚀

Male luxury consumption has been underestimated for decades. Today’s shift away from traditional masculinity & toward a more fluid, inclusive definition of masculinity has spearheaded this sector’s growth. 📈

In China & the United States, there has been a rise of non-typical male celebrities & influencers who represent different forms of masculinity & purchase habits: Timothée Chalamet, among others. 

As classic gender lines & codes blur, Vogue cited the rise of male beauty bloggers. Alas, what was once taboo is now considered trendy. 😎

💡 Need inspiration? Check out these cool male influencers inspiring us today in our flipbook: https://lnkd.in/ePe9hvCU

Photos via influencers: @iamgalla, @boon.vivant_, @declanchan, @imdanielsimmons, @lukasabbat
Sources: Vogue, Jing Daily


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