HERE’S WHY THE MALE INFLUENCER IS THE NEXT #PERSONA TO WATCH. 🕵🏻 https://lnkd.in/ePe9hvCU
The “#HeEconomy” has particularly surged in China, where the number of male luxury consumers has vastly increased, surpassing the number of female consumers … perhaps influencers are next? In China and around the world, #maleinfluencers are on the rise. 🚀
Male luxury consumption has been underestimated for decades. Today’s shift away from traditional masculinity & toward a more fluid, inclusive definition of masculinity has spearheaded this sector’s growth. 📈
In China & the United States, there has been a rise of non-typical male celebrities & influencers who represent different forms of masculinity & purchase habits: Timothée Chalamet, among others.
As classic gender lines & codes blur, Vogue cited the rise of male beauty bloggers. Alas, what was once taboo is now considered trendy. 😎
💡 Need inspiration? Check out these cool male influencers inspiring us today in our flipbook: https://lnkd.in/ePe9hvCU
Photos via influencers: @iamgalla, @boon.vivant_, @declanchan, @imdanielsimmons, @lukasabbat
Sources: Vogue, Jing Daily