23 June 2021


In honor of Pride month, The Social Wire wants to highlight some inspiring initiatives.

The luxury and beauty industries are particularly concerned and involved in inclusivity & diversity question but not only through rainbow merchandise.


Makeup brand NYX Professional Makeup unveiled a new collection and a social media challenge. The brand is releasing a collection of eye, lip and face offerings in bright colors and metallics ranging in price from $8 to $15 and is donating $100,000 to various LGBTQ organizations, including the Los Angeles LGBT Center.


BALENCIAGA is releasing a Pride Month capsule collection with 15 percent of sales benefiting the Trevor Project. The collection includes varsity-style hoodies, T-shirts, innerwear and baseball caps.


In addition to the donations to the Human Rights Campaign, the Trevor Project and True Colors United, The Neiman Marcus Group is displaying Pride-themed window displays in its 37 Neiman Marcus stores and two Bergdorf Goodman locations.

But beyond LGBTQIA+ liberation movement, Pride month is also a global celebration of being who you really are no matter the beauty standard ✊

Have a look to this really interesting over 6M views video provided by one of our The Club insiders.

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