28 June 2021


📢 The New York Post & business media have just announced that Allure Magazine beauty magazine’s top editor for the last five years Michelle Lee has been hired by Netflix as vice president of editorial & publishing. She’s been leading Allure‘s major mindset changes by introducing topics such as race, aging, sustainability… and now, it’s predicted that she will manage to make Netflix the next beauty insight goldmine.

The announcement of her new position is the perfect introduction to our upcoming project: BEAUTYFLIX

The Social Wire is launching a very unique and innovative offer pulling and identifying insights from Netflix show, film, exhibitions and cultural events!

💄Identifying new beauty trends
💄Creating new beauty concepts 
💄Finding bold opportunities to launch your future products 

The best example of Netflix’s influence may be the series, The Queen’s Gambit. Since it’s release:

📺 Manufacturer Goliath Games mentioned a 1000% increase of Chess game sales.
📺 “Chess” Google searches have doubled.
📺 Social media platform Twitch is riding the trends with an increasing number of Chess game live viewers.

There’s no doubt that the beauty industry will take advantage of these new ambassadors.
Want to know more about BEAUTYFLIX? Get an appointment with our team!

*sources: NPD Group/Retail tracking service/US toys POS

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