Have you heard about the biggest new sustainability movement of 2021 in the cosmetics world: BLUE BEAUTY
In the past few years, sustainability has becoming a very important topic on social media and within the beauty insiders community, so much so that brands have been forced to tackle this matter by launching dedicated R&D.
While Clean beauty (#cleanbeauty) is raising about 4.2M posts on #Instagram and 416.8M views on #TikTok, another mysterious trendy hashtag appeared lately: #Bluebeauty
What are its distinctive features and commitments according to the Project Blue Beauty initiative?
π Being plastic negative
π Protecting the Ocean wildlife
π Setting up a recycling program
π Sourcing non-GMO, organic, wild harvested ingredients
π Using responsible and eco-printing packaging
π Obtaining a carbon-neutral certification
You tick all the boxes? Congratulations, youβre riding the Blue beauty trend wave and helping to save Ocean wildlife! π
Best examples
βοΈ SUNSCREEN βοΈ caudalie coola laboratoires de biarritz the bodyshop one ocean beauty
π MAKEUP π rmsbeauty
Truth and not so fun facts, watch the award-winning βToxic beautyβ documentary
π https://www.youtube.com/watch?v=cV6UA-OeAHQ
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