THE BLUE BEAUTY

Have you heard about the biggest new sustainability movement of 2021 in the cosmetics world: BLUE BEAUTY

In the past few years, sustainability has becoming a very important topic on social media and within the beauty insiders community, so much so that brands have been forced to tackle this matter by launching dedicated R&D.

While Clean beauty (#cleanbeauty) is raising about 4.2M posts on #Instagram and 416.8M views on #TikTok, another mysterious trendy hashtag appeared lately: #Bluebeauty

What are its distinctive features and commitments according to the  Project Blue Beauty  initiative?

🌊 Being plastic negative
🌊 Protecting the Ocean wildlife
🌊 Setting up a recycling program
🌊 Sourcing non-GMO, organic, wild harvested ingredients
🌊 Using responsible and eco-printing packaging
🌊 Obtaining a carbon-neutral certification

You tick all the boxes? Congratulations, you’re riding the Blue beauty trend wave and helping to save Ocean wildlife! 👏

Best examples

☀️ SUNSCREEN ☀️ caudalie coola  laboratoires de biarritz  the bodyshop  one ocean beauty 

💄 MAKEUP 💄  rmsbeauty  

Truth and not so fun facts, watch the award-winning “Toxic beauty” documentary
📍 https://www.youtube.com/watch?v=cV6UA-OeAHQ

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