Well done @Coty! The beauty company with an iconic portfolio of brands across fragrances, color cosmetics, skin and body care leveraged three majors #GenZ trends for the latest Kylie Cosmetics relaunch:
🌿 Ethical consumerism 🌿
The multi-billion dollar vegan cosmetics market will witness robust growth between 2020 and 2030. Young #GenZ consumers have affirmed Ethical consumerism is now driving their purchase process.
🤫 Social media silence & clean up 🤫
This art of being dark on social media has already been used by luxury houses such as @balenciaga @bottegavenetta for major announcements such as #rebranding #launch #fashionshow
🔴 Live shopping 🔴
Already very popular in Asia for a few years, live-stream shopping is breaking the boundaries of retail, especially in the fashion industry.
Poke @modaopenrandi @Dior @gucci @TedBaker
Sources: Future Market Insights (FMI)