16 June 2022


You can STOP aiming for minimalism or clean lines in your abode. Here’s why. ⬇️

For years, Millennial-favored minimalism has reigned home déco: uncluttered spaces, neutral-colored furniture, a few stylish knickknacks, carefully chosen houseplants, and WHITE, lots of white.

Until recently, when a retro-kitsch interior trend arrived: the art of #cluttercore—a.k.a., the antithesis of minimalism. The hashtag #cluttercore has more than 4 million views on TikTok, leaving plenty of room for inspiration!

Cluttercore loves mixing colors, textures, patterns, prints and furnishings. Throw in quirky knick knacks acquired over the years, crazy & colorful cushions, blankets and rugs—and you’ve got a cozy “cluttercore”-approved cocoon.

In the words of the Financial Times, this kitsch revival is just a revamped version of vintage maximalism. And #GenZ is particularly tapping into this new trend, rejecting #Millennial minimalism.

The health crisis has forced us to spend time at home, translating into the desire to have a cozy home—something cluttercore embraces.

Ready to fill your home?

Photos / sources: Fast Company, Financial Times, knitchings, Grazia, Apartment Therapy Media

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