Did you see the major social media clean up?
We knew that minimalism was a huge fashion trend but we didn’t know it could be applied to social media – the cradle of the more, the faster, the bigger.
1️⃣ Earlier this year, The fifty-five year-old Italian fashion house Bottega Veneta deleted all its posts of its Instagram account, leaving 2.5 million disoriented followers.
2️⃣ A few days ago, the 11,6 million BALENCIAGA followers woke up with nothing to like or repost but an empty account.
➡️ A strategic marketing move or a desire for a fresh start? Maybe an arrival of a new designer? The lesson to be learned is that the brand has never made such buzz.
‘LESS IS MORE’ has never been so easy!