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20 July 2021

CASE STUDY OF THE DAY: GEN Z + NEW CONSUMPTION

🌿 Ethical consumerism 🌿

The multi-billion dollar vegan cosmetics market will witness robust growth between 2020 and 2030. Young #GenZ consumers have affirmed Ethical consumerism is now driving their purchase process.

🤫 Social media silence & clean up 🤫

This art of being dark on social media has already been used by luxury houses such as @balenciaga @bottegavenetta for major announcements such as #rebranding #launch #fashionshow

🔴 Live shopping 🔴

Already very popular in Asia for a few years, live-stream shopping is breaking the boundaries of retail, especially in the fashion industry.
Poke @modaopenrandi @Dior @gucci @TedBaker

Sources: Future Market Insights (FMI)


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