Well done @Coty! The beauty company with an iconic portfolio of brands across fragrances, color cosmetics, skin and body care leveraged three majors #GenZ trends for the latest Kylie Cosmetics relaunch:
🌿 Ethical consumerism 🌿
The multi-billion dollar vegan cosmetics market will witness robust growth between 2020 and 2030. Young #GenZ consumers have affirmed Ethical consumerism is now driving their purchase process.
🤫 Social media silence & clean up 🤫
Sources: Future Market Insights (FMI)