Have you heard about the biggest new sustainability movement of 2021 in the cosmetics world: BLUE BEAUTY
In the past few years, sustainability has becoming a very important topic on social media and within the beauty insiders community, so much so that brands have been forced to tackle this matter by launching dedicated R&D.
While Clean beauty (#cleanbeauty) is raising about 4.2M posts on #Instagram and 416.8M views on #TikTok, another mysterious trendy hashtag appeared lately: #Bluebeauty
What are its distinctive features and commitments according to the Project Blue Beauty initiative?
🌊 Being plastic negative
🌊 Protecting the Ocean wildlife
🌊 Setting up a recycling program
🌊 Sourcing non-GMO, organic, wild harvested ingredients
🌊 Using responsible and eco-printing packaging
🌊 Obtaining a carbon-neutral certification
You tick all the boxes? Congratulations, you’re riding the Blue beauty trend wave and helping to save Ocean wildlife! 👏
☀️ SUNSCREEN ☀️ caudalie coola laboratoires de biarritz the bodyshop one ocean beauty
💄 MAKEUP 💄 rmsbeauty
Truth and not so fun facts, watch the award-winning “Toxic beauty” documentary
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