While Paris Fashion Week has started early this week, and physical shows are back, the fashion world reborn through an hybrid version boosted by new #GENZ consumers habits and high technologies possibilities offered by the #startups.
⏩ RETAIL ⏩
Is Uber the Beauty’s next retail channel? Part of its post-lockdown landscape strategy Uber acquired Postmates Unlimited for $2.65 billion and put the Accent on speed and convenience offering a new service: beauty on demand 💄
Any brand who has an e-commerce mechanism can basically use this backend technology to enable same-day service. Last May, the Estée Lauder Companies became the first to offer deliveries through the Uber app, followed by beauty and fashion brands such as Mac cosmetics Le labo Honest Company & Zadig and Voltaire .
⏩ LIVESTREAM SHOPPING ⏩
Few months ago, major luxury fashion and beauty brands launched their livestreaming shopping session riding the already huge trend in Asia where every ages consumers love those daily or weekly rendezvous 📱
Following the examples of dior Sephora Galeries Lafayette , a few days ago the beauty group Clarins announced a partnership with its live streaming service provider, the Swedish start-up Bambuser. Established in ten markets, the agreement relates in part to the One-to-Many offer, which ensures the live broadcast of purchasable content to a large audience. This solution is already effective in the United States and Canada, while an implementation in Spain should very soon see the light of day.
Speaking of which, the Bambuser company distinguished itself by winning the LVMH Innovation Award organized as part of the Viva Technology trade fair, subsequently signing an “initial” 12-month contract with the luxury giant LVMH.
⏩ LVMH START UPS ⏩
In line with its values of innovation & excellence the LVMH luxury group created “La Maison des Start ups” in April 2018 which goal is to help promising companies and entrepreneurship and reinvent the future of luxury. This program aims to accelerate the commercial relations between the startups & its 75 Maisons. Clever, efficient and a real source of really good ideas for LVMH!