6 October 2021


Counterfeit, replica, copy, the word “dupe” has many synonyms depending on the industry involved: fashion, fragrances, makeup.

And, it is a real thing on social media gathering more than 651M views on TikTok for #dupe

Indeed, as every human in the world, TikTokers are becoming increasingly obsessed with finding next-best-thing products for a fraction of the price: every iconic scent, it-bag, shoes has already been duped.

Let’s have look at the Skims case – the @kimkardashian underwears brand – which is sold at The Paris GaleriesLafayette since a few days and already gathering 9M view on TikTok throught #skimsdupe 

Moral of the story ➡️ Your brand or product  won’t escape the dupe so keep your enemies close ➡️ Offer a TikTok account to your brand!

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