The current fragrances market rebound is following the end of the global lockdown: people increased their interests and skills into the beauty products during lockdown and now they’re free, they get back to the consumption linked with their going out habits ✨
➡️ Especially in China, where the perfume market is currently experiencing a real boom.
➡️ Especially because Fragrance is a new rite of adulthood GenZ
➡️ Especially through the new “skinificated” trend. Consumers are now decoding fragrances ingredients and are searching for clean products.
Poke Coty & its Good Kind Pure brand.
TikTok and its “influencers” are leading the industry. Tiktok star Addison Rae is Releasing Mood-based Fragrance Line which will be sold on Instagram & TikTok only. Good news she counts 40 million followers and 85 million followers on those social media platforms.
Do you still hesitate to team up with insiders & content creators?
SOLID PERFUMES are not a new thing but it’s making a huge comeback as consumers are searching for new formats and eco-conscious solutions. In fact, almost every brand has its own: diptyque Paris Walmart Fragonard Parfumeur Parfums Givenchy Jo Malone London
The PERSONALIZED & BESPOKE perfume concept that was developed a few years ago is still a bestseller, especially when it comes with the experience in a Boutique such as Le Labo Fragrances or in a private ‘cabinet’ for the luxury brands. Who doesn’t want to wear a unique perfume?!
METAVERSE, NFT & the VISUAL FRAGRANCES examples:
AMKIRI Ltd. , the creator of what it calls the world’s first ‘visual fragrance’, offers a black cream ink combining colour with fragrance to create a sku that can be applied directly to skin for a scented body art result.
The Penhaligon’s Portraits Virtual Mansion offers a digital experience of its new fragrances collection.
You and your avatar can now share a signature scent, thanks to Berlin-based LOOK LABS. The brand recently minted the fragrance as an NFT, making it the “world’s first digital fragrance”. More than a digitized visual of the perfume, these 10 limited editions were conceptualized using near-infrared spectroscopy, which recorded the molecular wavelengths to create a digital reflection of the scent.
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