4 January 2022


Christmas is the best period of the year to watch super cliché movies or show – Thank you Netflix – that contain product placement, especially luxury goods.

Following  Emily in Paris , lots of those series take advantage of the Parisian woman cliché – we both love and hate – who usually wear luxury clothes and bags. Such a steal for the luxury brands!

Either true or not, the Parisian “Art de Vivre” is a real marketing advantage:

🇫🇷 TikTok gathers more than 21B views on #Paris videos. Without counting all the hashtags variation such as #frenchgirl #messyfrenchgirlaesthetic 

🇫🇷  Paradoxically major beauty brands ride this Parisian woman trend that claim adopt a very minimalist beauty routine but at the same time use so many products. Don’t lie, we all do it!

🇫🇷 Rouje by Jeanne Damas – Pujka by Sabina Socol – Musier Paris by Anne-Laure Mais – It seems that a lots of cool-it-girls became fashion designer these days. Those brands became an extension of the personal style of its founder and it works!

As a Paris-based agency that love to team up with and advice major international  brands from beauty to fashion, we prepared a ✨ On-demand end of the year special gift✨ 

➡️ Send us an email at hello@socialwire.com and get our ‘très Chic’ Ultimate Guide To Parisian Style for brands ✨

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