In the digital world where everything is connected, it’s no wonder why fashion is entering the virtual world. AI clothing is working to keep Instagram influencers happy & is a revolution for modern fashion. And this is good timing, because in the midst of the climate crisis, the hashtag #FashionCrisis is everywhere.
This is what Scandinavian retailer Carlings AS initiated in 2018, followed by multiple brands, including DRESSX: an international, multi-brand digital fashion retailer. DressX creates
clothing collections only available in the digital universe. Physical clothing as we all know disappears in favor of entirely digital clothing. 🌐
Much like a filter that can be applied on social media, the digital product, once purchased, will exist only online without receiving a physically-wearable outfit, voiding the clothing life cycle altogether. 👕
This line of AI clothing responds to a desire for singularity of consumers with original and eccentric garments that they would not necessarily buy in a classic store. 🌟
Beyond the technological and digital breakthrough, these 3D clothes could be a creative solution to fashion’s environmental footprint. “Be creative without leaving a negative footprint on the world,” we can read on the Carling website. It also democratizes the fashion industry by allowing everyone to sport designer pieces at a lower cost. ✨
This is also the vision of DRESSX. Convinced that the amount of clothing produced today is far greater than our needs, the brand tries to highlight the fact that some clothes can only exist in their digital version & that we don’t need to produce everything. Digital-only clothing fulfills our newfound need for “fit pics” on social media without the environmental side-effects. 🌎🌱
Other iconic fashion figures like Louis Vuitton have also tested the concept of digital fashion using a virtual mannequin. Thus, the success of the 2019 League of Legends collection is proof that digital clothing is an excellent marketing tool for the fashion industry.💡
What are your thoughts on digital fashion? ➡️ Would you buy digital clothes?
Source: Teen Vogue